A real-world clue game where every answer is a What3Words location. Explore towns, uncover hidden spots, and see if you can complete all 30 squares.
Browse live 30Squares games, solve clues, and see how many of the 30 locations you can find.
Browse GamesBuild your own outdoor 30-square game using public places that are accessible 24/7. Set your own sponsorship price, earn a share of sponsored squares, and receive a payout each time credits are used in your game.
Start CreatingBusinesses can sponsor available squares on any 30Squares games. It also gives public game creators the chance to earn extra income when local businesses back their game.
Learn MoreCheck rankings, compare times, and track performance across current 30Squares games.
View LeaderboardsSave 30Squares to your phone’s home screen for quick access while you are out solving squares. It opens fast, feels more like an app, and makes it easier to jump straight back into your game.
30Squares has two types of games — standard games for exploration, and official trail games designed to drive footfall into venues.
These are games created by members and the 30Squares team, designed for fun, exploration and discovering more about a town or area.
These are created by the 30Squares team and designed to take players into participating venues and attractions within a chosen destination.
A fun way to get out and about and learn more about your town.
Pick a local area and build 30 clues around outdoor places people can reach any time of day.
Squares should be in places like streets, statues, public viewpoints, promenades and other always-accessible spots.
Players head out, work out the clue, stand on the square and submit the exact What3Words answer.
The aim is simple: get out, discover more about your town, and enjoy the challenge.
Watch how easy it is to play a game and create your own 30 Squares challenge.
Sign up for free, choose a game from the map, solve clues, use hints if needed, complete all 30 squares and climb the leaderboard.
Learn how to build your own fun 30-square challenge using landmarks, clues, images and What3Words locations.
This is where 30Squares becomes a proper footfall driver.
Because the official trail is built across an area, players are encouraged to travel from square to square and into participating premises.
Every venue benefits from being part of the same area-wide game instead of trying to advertise alone.
Each official destination game only has 30 squares, so venues need to secure their place early when a new area launches.
Venues that take part in a destination game get first refusal when the same area returns the following year.
When we launch an official 30Squares trail with 30 participating venues, each venue will receive 100 beer mats plus an A3 poster, that creates a powerful on-the-ground marketing push across the whole area.
Instead of one business promoting alone, the entire trail works together to drive awareness and footfall. You can also order more Beer Mats at any time.
Best used in destinations where people are already out exploring.
Ideal for destinations where players can move from venue to venue as part of a larger challenge.
Great for busy tourist areas where a venue wants to become one of the must-visit squares in the trail.
Useful when the destination itself becomes part of the visitor experience and players are exploring nearby squares.
Unlike small bars, larger attractions can also work as self-contained square experiences within their own grounds.
Simple physical promotion that helps the trail come alive fast.
Each venue receives 100 branded 30Squares beer mats to get the game in front of customers already on site.
Each participating venue also receives an A3 poster showing they are officially supporting 30Squares.
Venues already involved will be offered first refusal when the same game or destination returns the following year.
That is the difference. Public creators make outdoor clue games using accessible public squares. 30Squares Team created trail games are the ones that bring people into venues and attractions in a chosen destination.
30 Squares’ new website is live! Discover local location challenges, build your own game, and earn commission for creators. Play now, share with friends, and turn your city into a playground.